Google’s released another update – Caffeine, and with this comes the new wave of individuals who claim that SEO is dead. It occurs once per year. Not the Google updates, yet the noisy demand for the death of SEO. Here, we assess a few reasons why individuals think this time around, whether SEO is actually dead or not.
Source – espertoseo
1) Google has altered the appearance of the home page for the 1st time in quite a while. Individuals think their ranking within Google matters a bit less now, due to the squeeze produced by the new left-hand column they added. Between it, and this fact that Google was already displaying videos, images and products within the upper region of the searching results, individuals felt their websites were becoming squeezed out of the fold, even as they were number one.
2)There’s additionally been a shuffle this time, with several websites losing backlinks, page rank, (as spam websites become de-indexed) and in turn, rankings. A few individuals have owned legitimate websites which were marked for de-indexing. What it means will be that Google is actually attempting to clean its searching results, yet does this mean SEO is dead?
Realistically, this has been a long time coming, yet the basics of SEO remain true. You could still “manipulate” rankings within Google by using advanced SEO tactics, yet even fundamental SEO efforts yield positive results, the same as always. It involves every one of the tactics such as being sure all your titles, alt tags, ands H1 tags will be in line with keywords you are attempting to rank for, and, maybe most importantly, campaigning for correctly anchored back links.
3) In reality, SEO will be incredibly basic. Take the regular on-page factors; such as H1 tags, alt tags, titles, and align them with the off-page efforts, and you are ranking. It must all be integrated in all fundamental web team’s or web designer plans nowadays. If it’s not, fire those individuals. Or better yet, fire anybody claiming to be the SEO expert, or worse, the Social Media Expert.
4) Do the off-page efforts count as Search Engine Optimization? Search Engine Optimization’s supposed to be about maximizing your site for the searching engines, correct? Yeah, in 1997. Today, it is an all- encompassing process of getting the site ranked. It involves the process of obtaining backlinks utilizing means which are whitehat and blackhat and all things in between.
Spamming might be included, if you choose, as well as “article marketing” that’s the lesser format of spam which oftentimes includes paying for articles within huge amounts from content sweat shops, then submitting them toward article directories (hey, remember these stopped working recently?). The articles are not mind-blowing “quality content,” yet they do the job. What job? They link back to your website utilizing your selected anchors.
Remember usability. One neat trick is to show numbers as numerals. No matter where you rank, you should attract attention because people like numerals online (they represent facts). So for example, if you’re writing on people search like me, write about 25 Free People Search Engines instead of just “free people search engines”. My personal recommendation is to make the numberal 2 digits, so if you make a list, make at least 10 items.
5)Twitter. These individuals claiming that SEO is dead tend to flocking toward social media. Why? Due to it being cheap and easy. It is easy to post Tweets and assume you are performing some work. The issue with Twitter will be that even if individuals bother to click those links, they will not be doing anything worthy upon your website (purchasing products or clicking ads).
There’s been instances of articles upon different sites that were “Tweeted,” then “retweeted” through Twitter by individuals with hundreds of followers, and the number of individuals that clicked the link was depressingly low. (Great job engaging your target audience.) The mindless moronic zombies will be only retweeting and tweeting their faces off and nobody will be listening. Nobody cares. If this will be where individuals default to as they fail at simple and proper Search Engine Optimization, then have at it. Refer to yourself as a “Social Media Expert” and leave the remainder of us alone.
The most important question, I think is, what is SEO? Many people have different definitions and therefore, if something changes, some people will think that SEO is dead. In reality, SEO is a set of activities. Those activities will change in the future. Therefore, SEO will change and not die as long as search engines exist.
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