Now we have had time to let Google’s latest update sink in it’s time to start counting the cost. Google stated that they were going after content farms and at the moment it looks like a lot of all of the article directories have been hit. It seems that even ezine articles didn’t escape this update.
I guess I’m like most other marketers out there, in the past a lot of my link building efforts were ploughed into the article directories. I’ve spent thousands on having articles written and submitted and it know looks like all of the links coming from these types of sites I’ve been devalued.
Source – markop
Now that we have lost what was essentially the easiest and affordable ways of building links, the question we are now posed with is what can we replace these links with but maybe more importantly which types of links are going to be hit next? Comments, forums all seem to be on Google’s radar and it looks like it’s only a matter of time before they take action.
I’m not suggesting that you stop using article directories completely but what is important is that you rethink your normal link building strategies and focus less on obtaining these types of links and more on attracting links that will stand the test of time.
Before you can go about devising a new link building strategy for the age we just entered it’s important that you first have a site that people are freely willing to link to, doing this will make your job as a link builder easier and may even help to attract links without any help from you.
Once you have developed the sites that you believe is worthy of a link from other sites in your niche or vertical you can then move on to developing your own strategy.
Article directories, forums and comments were still have a part to play in this new strategy but it is now important to diversify your efforts because who knows what Google will devalue next and if you are over dependent on one type of link building and Google decides the value those links your sites could be in trouble.
Guest posting is now valuable source of links for many marketers and I believe this importance where only grow over the coming years. I truly believe that these types of links will stand the test of time and I plan to put a lot more effort into making these a central point in a new strategy.
Social media links will also most likely grow in importance over the coming years, most will pass little or no actual link juice onto your sites but they may help in proving your sites authority.
As we have seen one of most reliable forms of link building valued, it may now be time to also ask ourselves if some other forms of link building may now be worth the effort. Link wheels, link pyramids and maybe even infographics may now only have a very limited lifespan as it seems Google are now determined to weed all of these out. And if this happens we will again be forced to retake our strategy.