Small businesses operate on shoestring budgets but do need to undertake marketing initiatives to gain a larger clientele. A presence on the web is important and hence they often hire web design companies to create a website for them. The problem arises when these web designing firms complete their task and the site goes live, these small businesses do not take the steps needed to update their site or post the latest information on them to keep their customers informed. Many small businesses do not look part the point of getting their sites up and as such no one in the company has devised any strategies for new and fresh content to their site
The absence of regular posts on websites can be damaging to them from the search engine perspective, since all search engines, be it Google, Yahoo, Bing or any other, look for new information. New information helps websites gain in terms of higher rankings on search engines, which increases the probability of getting more and more visitors. Websites that remain stagnant over time are least preferred, and will positively lose out to competitors.
Source – textopus_nl
This is why many website designing companies make it clear to clients that they must keep updating their sites once they go live and the design company has nothing to do with them anymore.
Blogging or blog posts are a good way for personalized interactions and posting updates. A website can have a blog that can be clicked on, to read the latest news and inputs. Informative blog posts that are well written and are interesting will have visitors returning for newer posts and updates. A blog is a web log or an online diary that offers a complete content management system and helps to arrange information into categories. Business news, articles, and expert advice can all be included in blogs.
Blogs can be part of a social media strategy as well. All web experts believe that there are phenomenal benefits to be reaped from social media sites like Twitter, Facebook, LinkedIn and others. It helps to push online marketing further and have a more personalized interaction with clients.
Many small businesses that have little or no knowledge of running a website are under the impression of once they launch a site then searchers will find them, but this is not the case. Business owners have to offer potential readers something that will make them want to find their site and one of the best ways to do that is by providing content that potential customers will find useful and interesting. Doing this will not only increase readership but it will also be to portray you and your business as one that are an expert in their field.