It is no secret that the SEO industry is in a strong position with agencies looking to grow their teams and companies looking to improve their online presence and building teams in-house. As an SEO you are in a great position, particularly if you have proven results and a good track record.
You are in a position where you can make sure the job you are applying for can meet your own personal targets and ambitions. At the end of the day, you need to make sure in the interview that the company takes the role of SEO seriously and is committed to achieving and driving results.
Choosing the right job role can of course be tricky and you should not be exclusively focussed on the remuneration, but what you want to achieve as an in-house SEO and here is a brief list of questions that you should be asking to help you find this out. Overall you should be able to find out if the interviewers know their stuff when it comes to SEO or whether they are just hiring to fill a position.
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1. What is the current internal structure for SEO? – You are going to want to find out who you will be working with, who there is to support you, such as development teams and to find out who sign off on the important decisions as some on site changes can cause a bit of an uproar in the upper levels of the hierarchy.
2. At what value would you perceive an SEO campaign to the overall Marketing Mix within your company? – Definitely throw the interviewer this huge question as you will then see if they truly appreciate the work that goes into SEO and should then lead onto the next question;
3. What are your targets for increasing your online presence? – You should be prompting a response to see whether they have specific targets of an increase in traffic, online sales, Facebook “likes”, there are many different KPI’s and if you know these from the off, you should be able to strategise ways to meet these targets easier.
4. What is the budget for the campaign and ongoing campaigns? – We’re not talking buying links per se, but having a budget for the SEO campaign means there is a bit more of a variety of tactics you can implement. If a company doesn’t have any budget whatsoever, it should send alarm bells ringing.
5. Are there conference budgets available? – Anyone who has been to an SEO conference knows that the best kept secrets aren’t shared on stage, they are shared in the networking meetings after a light hearted dinner and wine. But I have found these to be invaluable and to progress your own position as an influential SEO marketer.
I would say that every SEO is different and there is not a universal fit for every SEO into any SEO role, I would argue that everyone has their own set of strengths and weaknesses, preferred tactics and different ideas and interests. The trick is to find the correct company to suit you. Remember you are the one that is in demand, otherwise they wouldn’t be hiring.