Marketing your Content Effectively

Content marketing can take many forms, but it should follow a few rules: be current, relevant and factual. Search engines crave these things. By producing quality content on a regular basis, the more your content will be trusted too, which will (in time) lead to authority and a better page ranking.

Content can take many forms: blogs, white papers, eBooks, case studies, microblogging, forums, newsletters, social media, podcasts, webcasts, quizzes and so on. The only limit is your imagination. Every single piece of this content holds value when it comes to search optimization.

In order to promote your great piece of work, it’s simply a case of delivering that other key-word in content marketing: ‘marketing’.

Here are a few ideas that should show methods of distributing and optimizing your company content.

Content is King

Content is King

Source – danielwaisberg

Combine SEO with your content – Use keywords and phrases that rank highly. This can be checked with online facilities like Google’s AdWords. The higher a trending or searched-for term; the more it will appear relevant to a search engine. Try to make sure that your blog is using a set of keywords or phrases that rank-highly regularly throughout the text body. Alternatively/additionally, place them within the content title or blog tags.

Use RSS feeds – This is a very important and time saving method of ‘really simple syndication’ that will duplicate content to social networks, news pages of your website, or Twitter accounts and so on. The ability to publish in many different places at once (particularly where people are likely to share content they like) will see an almost immediate impact on page impressions.

Other forms of syndication – In addition to this, repost content in multiple places manually, but be wary not to spam. Users of Facebook and Twitter (especially) may not be available to view your content at the original time of delivery in their feeds. You could legitimately set up applications that re-post the same content with different titles to reach your audience over the space of a few days.

Seek and assist – If you want a search engine to trust you, then become an expert in your field and prove it. Scour industry forums and enter online debates. Should anyone need the answer to a question, give it to them, and also offer them to view your website or blog. Perhaps post a snippet of your most recent scribblings, but don’t take liberties. There are also plenty of dedicated Q&A sites where you can post. Best of all, the most ‘approved’ forum answers have a long stickiness and relevancy for search engines.

Signatures and mailshots – Leave your contact details and a link to your latest content on all communication if possible. This includes forum posts and email. It may spark interest in your recipient who in turn may share or forward the content on.

All of the above aren’t all-consuming when it comes to time. You are likely to pay attention to industry movements or consume the content of others within your field on a daily basis without even realizing it is content.

Guest blogger Emily Mace is an Content marketing consultant and PPC Management expert. He writes article and blogs for Vertical Leap UK. For more information on the topic of search engine optimization and related issue, he recommends you to visit www.vertical-leap.co.uk website.

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