Reasons Why Alexa Rank is Important

Alexa ranks are good for fun, but we cannot ignore their importance. You must have heard or read that how alexa is misleading, am sure some of it must be correct but don’t be fooled by what you read, its time that you make your own idea about alexa ranks and hope this article will help you understand alexa better.

Alexa 100k challenge, why is it important for you to get into the top 100k Alexa rank –

1) Alexa starts showing ranking graph when you get into the top 100k sites.

2) Feels good.

3) In the top 100k only 100k sites are there. So it’s quite an achievement.

4) Alexa sells top 25k, 100k etc. site lists. Now they are also giving away these lists for free download. Various companies go through these lists, generate business opportunities and buys advertising. If your site is in these lists, then it may create additional revenue streams for you. Further more, this can also bring in opportunities of being featured in the Tv. or newspaper media.

5) If you have a site with less than 100k Alexa rank then people will buy more advertising on your website.

6) A blog with good Alexa rank gets more subscribers and comments, as most people do consider sites with less Alexa ranks to be high trafficked.

7) A forum with good Alexa ranks get more members, and the members also post more as they expect a referral traffic coming through their sig links.

8) Some advertising networks also give importance to Alexa ranks. Also some offers are reserved only for good Alexa ranking websites.

9) Lack of other metrics for calculating a website’s traffic by external means is also a reason why Alexa rank is used.

10) It’s popular and don’t forget that its a company.

Alexa changed its algo sometimes back, which changed various website’s ranks. Here are a few good things from that change.

1) Install Alexa toolbar and view your sites many times do not influence your ranks much as it used to do. Currently alexa does not disclose its other ways by which it is calculating its stats.

2) All those sites that say manipulating Alexa ranks is easy have their own ranks in millions!

3) Auto Script etc. for manipulating Alexa ranks dose not works.

Whether you like alexa ranks or hate it, find it useful or misleading, you just can’t ignore it.

Posted in Blogging Tips Tagged with: , , ,
44 comments on “Reasons Why Alexa Rank is Important
  1. Dana @ Blogging Update says:

    My blog alexa rank is already below 100k but i do not have any affect from it yet such as advertising request.
    .-= Dana @ Blogging Update´s last blog ..The Right Website Design Company Can Help Your Business =-.

    • Tech Nascent says:

      100k is quite basic stuff, i mainly mentioned 100k due to the graph, i think unless it gets further down may be in 25k, i don’t think the effects will be much…

  2. says:

    I always care Alexa and PR 🙂

    • Tech Nascent says:

      its good to value external metrics and stats, they might not be that accurate, but it’s still a means to know how your blog is doing compared to others,

  3. Rohit Sane says:

    Alexa rank attracts advertisers and people who need reviews from your blog. Recently I got a request to write a review on my blog only because my blog had a top100k alexa. Also, people do this for high PR sites..
    .-= Rohit Sane´s last blog ..Cool and Funky T-Shirts with Quotes for Girls and Boys =-.

  4. Kai Lo says:

    I have yet to see the importance of Alexa. It doesn’t stop me from making money online. Linkbuilding will always be more important than worrying about silly numbers.
    .-= Kai Lo´s last blog ..Advanced Link Building With Blog Comments =-.

    • Tech Nascent says:

      hi Kai Lo,
      welcome to tech nascent and thanks for your comments,

      surely there are more important blogging things, like adding content, building links, networking with other bloggers, commenting and the list will do on, and once you do it all, i believe that your alexa rank will improve automatically without you having to worry about silly numbers… 🙂

  5. TechChunks says:

    Alexa rank is like a necessary evil. Irrespective of whether you love it or hate it, you are gonna NEED it because – your advertisers love it and your readers love it too. Unfortunately for you, you can not manage without either of them!
    .-= TechChunks´s last blog ..Amazing Video of Airplane Laser Hitting a Truck! =-.

  6. Dragon Blogger says:

    It took me 15 months to get my Alexa below 50k and my PR to 2. Do you know if the free list of all Alexa sites is published yet somewhere, I would love to see the list (I know they have top 10 and such, but would be good to scan the top 20k or 10k.

    I also noticed that adding an Alexa badge improved my rating faster, I have no logical explanation but it just did.
    .-= Dragon Blogger´s last blog ..Should You Have an Alexa Badge On Your Site? =-.

  7. Bangaloreloka says:

    LOL.. I have to say this, alexa ranks are the least that matters to me. BUT, I gotta agree with the 2nd point –> FEELS DAMN GOOD 😀
    .-= Bangaloreloka´s last blog ..Writing Articles Quickly. Lot of Articles – Super tips! MUST READ. =-.

    • Tech Nascent says:

      It sure feels good 😛 but i would say that the 4th point is really important. Big companies, both off line and online, goes through those stats and if you are into alexa 25k list, it will help 🙂

  8. Michael Aulia @CravingTech says:

    It’s true that it is easier to pitch for a private advertising because people know from Alexa Rank that your site is quite popular in terms of traffic 🙂
    .-= Michael Aulia @CravingTech´s last blog ..Follow Bill Gates at Twitter =-.

  9. Sushant @ Techooze says:

    Yup alexa rank do matter. Even if it is not the accurate measure to check traffic stats but it still helps in finding advertisers.
    .-= Sushant @ Techooze´s last blog ..The Ultimate List of Dreamhost Promo Codes for 2010 =-.

  10. Pubudu Kodikara says:

    Thats why im trying hard to increase my rank 😀 nice post bro… thanks for sharing 😀
    .-= Pubudu Kodikara´s last blog ..Tips for Building the Credibility of Your Website =-.

  11. Ramkumar says:

    In the initial stages when you dont make money through online, Alexa Rank is the only Reliever, Trust me the journey of getting into the 100k ranking is really awesome. Every blogger would love that to happen 🙂
    .-= Ramkumar´s last blog ..Software Review BS Player =-.

    • Tech Nascent says:

      Yep, very true, i enjoyed the process very much 🙂 but i make enough money online, crossed $1k+ a month target back in 2006 itself, so alexa rank for me is mostly just fun 🙂

  12. Vivek @ InfoEduTech.Com says:

    I would like to say that it is hype among bloggers only. No one cares about how much alexa rank you have. It all depends on the content your blog has and finally that content shows in google SERP. Hope i could help you out something
    .-= Vivek @ InfoEduTech.Com´s last blog ..Blogspot Blog To WordPress Blog Migration =-.

    • Tech Nascent says:

      vivek, its a hype that interests advertisers more than bloggers, and i would like you to read the full article, let me know your throughts about my point number 4, i know the big companies goes through the 10k or the 25k top alexa lists, you got no idea how much business opportunity you might be missing out if you are not on those lists…

      hope i have cleared you on that,

  13. Jadeslair says:

    You make some good points, I will focus more on alexa. The problem is that with them links are not good enough the links have to be from multiple site. So you can’t just join a forum and post links, you have to join a hundred or get people to post links for you. Well, thnk you for the article.
    .-= Jadeslair´s last blog ..Mag Shadow War Timeline =-.

    • Tech Nascent says:

      hi Jadeslair, welcome to tech nascent and thanks for your comments,

      Alexa hardly cares for link, if you have traffic then your alexa rank will be good 🙂

  14. psd tutorials says:

    well i care for alexa only for PR…as PR is good for selling site :).
    .-= psd tutorials´s last blog ..Download Medals vectors. =-.

  15. Techno-Pulse says:

    In absense of any standard yard-stick, any one going for online ads will rely heavily on Alexa & Google PR. So, you love it or hate it…its there to stay 🙂
    .-= Techno-Pulse´s last blog ..Infrastructure-as- a-Service – IaaS: Cloud Computing =-.

  16. Samo Zain says:

    yes it’s so good
    but i want to add thing
    i notices when my rank in Alexa decrease my visitors increase !!
    it’s my notice thanks

  17. custom-web-design says:

    Alexa rank shows u the stats of your traffic and position in google or other search engines….i have tested alexa alot of times and it works for me:)

  18. Linda says:

    I find those stating that alexa is not important a bit outside what’s truly happening.

    Alexa is a good measurement of how successful a blog or website really is. Good alexa rank means better advertising deals and revenue.

  19. Saket says:

    Its Only coz of BSA and other ad opportunities that I have got to care about my alexa ranking. *sigh* Otherwise i wouldn’t have given a shit about it.

    How can you judge a site’s popularity by just tracking users who have your toolbar installed. I dunno any friend of mine who has the toolbar installed.

  20. DigitalWorld says:

    I don’t forget to check my aleaxa ranking everyday. You can say its for mental satisfaction . When I see the number drops some thousands, I feel good and think I am doing good with my blog.Within 2 months I have my alexa ranking around 800k, :0

  21. Chris Barry says:

    My Alexa rank goes down on both of my websites daily. I have read that it doesn’t mean much, but I think that it has some decent relevance as mentioned.

  22. affordable seo company says:

    Does Google consider Alexs rank in its search algorithms ?

  23. Sandeep says:

    Time by time my alexa ranking going lower. I hope they will come to 100K. Anyway Nice post.

    • uttoransen says:

      hello Sandeep,
      welcome to tech nascent and thanks for your comments,
      Good to know that your alexa ranks are improving, that is really the fun part about alexa, it feels so good when it goes down 🙂

  24. The Blue Dragon says:

    thanks and i home i can make my forum less than 100k

    🙁 i tired to make it 120k and after 6 month its go to 200k :'(

  25. Rosyel Sawali (raincrystal) says:

    Thank you for this post. I’m happy to find an encouraging post about the importance of Alexa ranking. I’ve so far read a few saying it’s basically not important. I’m sure it’s good for something though; otherwise, no one would work on having a high rank. I’m also working on improving my rank at this time.


  26. Nora Whalen says:

    Thank you for the clear explaination. I had heard all about Alexa Rank, but wanted to understand why it was important. I appreciate your style.

  27. Eyewebmaster says:

    Thanks for this post.

    As webmasters we actually use Alexa in checking some reputation of a site. We know you can get something for Alexa..

  28. Vishal Duggal says:

    My alexa ranking has been top 20k and it’s been less than 3 months since I have made the website. I have done no SEO at all and no other traffic generation things, but I posts stuff daily.

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