Search engines use multiple algorithms to compile their search results and websites need to have inbound links to be noticed. Since there have to be some ways to differentiate between two web pages so as to provide comparative rankings, search engines look for some signs indicating quality and approval over others, that indicate products and pages displaying those products. Such signs include links being provided on the products page.
Links get reinforced when they are substantiated though good quality content. Content can be written by oneself or through expert writers, and this can include articles, news, product reviews, images and so on. While posting the content on other sites or your own blog, links to the product page in between the content help tremendously. A separate blog can also be created with the aid of WordPress.com or My.Opera.com. The next step is to post links to the content through networking sites like Twitter, Delicious Digg and so on. This will help to popularize the content and win mass readership online, while also making the product known.
Improving Link Building
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Post educational articles on other websites – Educational articles, especially how-to articles are sought by all those seeking knowledge or information about certain products and services. Such articles can be posted on service websites, especially those dealing with the products you sell through your website, and with back links to your site they can direct traffic beneficially. Alternatively, a bio type link can be placed to the website homepage. The important thing is to promote the article on the web once it has gone live, and this becomes easier through social networking sites, blogs and numerous other ways.
Your very own blog – It is a good idea to create a blog of your own, on which you post articles or information regularly, perhaps weekly, and thus get a regular readership as well. With links to your site posted in between posts, you are providing readers the opportunity to get more information about your products.
Using Twitter – Twitter tags links as “nofollow” links, but Google ignore this often. Tweets appearing on other sites will not have the no follow tag. When a URL appears as a tweet and is retweeted by many people, Google considers the URL to be good quality and the ranking improves.
Social network sites like Facebook can be used to post links to websites, post product reviews etc and spread them to your network. As word spreads more and more links to your website will crop up.
Bookmarking sites have increased to hundreds, and all articles, pictures, videos and reviews need to be bookmarked on them. Social book marks can include other related articles as well since they may fit into the same niche, and this will prevent your bookmarks getting spammed. A few more links will help to win the race of numbers that goes on with competitors.
The fundamental rule for link building is to have superior content and placing links in between, followed by social networking connections to post the links and generate readership and improve Google rankings.
This is a guest post by Neil Jones, Head of Online Marketing For eMobileScan. With 18 sites across Europe they are on track to become one of the largest suppliers industrial handheld computers including the Motorola MC75 and Zebra ZM400